IIBA® South Africa 

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IIBA®-SA Durban Professional Development Day - Perspectives of Business Analysis

  • 19 Sep 2019
  • 07:30 - 16:00
  • Pearson Institute of Technology, 1 Lunar Row, Umhlanga Ridge Boulevard, Umhlanga New Town Centre, 4319, South Africa
  • 23


  • Sponsor tickets for FTI
  • For the team organizing the event
  • For registered IIBA-SA members
  • For all other delegates
  • Sponsor tickets for Pearson

The Business Analysis world is changing at a rapid pace and new doors are constantly being opened as people realise the value that Business Analysis professionals bring to the table. This professional development day will address topical issues including how to transition to a BA role, a fresh look at some of our core competencies, cross-over of skills from the legal industry, using our skills in a consulting context and the question all senior BA's are asking, 'Where to from here?'.

We're very excited to announce that we have two of this year's international BA Summit speakers (all the way from the USA!) coming to Durban to give us some insightful international views. This really is a tremendous opportunity for the Durban community to learn from global thought leaders.

You don't want to miss out on this one!


07:30 - 08:30 - Registration

08:30 - 09:00 - Welcome & Opening Remarks

09:00 - 09:20 - Touch Points, Pain Points and Goals: A Model of my Journey into Business Analysis by Deborah Oluwadele

09:20 - 12:30 - Workshop: The Recipe for Effective Consulting by Paula Bell (USA)

12:30 - 13:30 - Lunch

13:30 - 13:50 - Documents Suck!? by Bryden Neville

13:50 - 14:40 - Playing your Cards Right by Paulo Conde

14:40 - 15:30 - Think Like a Lawyer! by Kim Schilling (USA)

15:30 - 15:45 - Closing Remarks

About the Talks & Presenters



About the Speaker

Touch Points, Pain Points and Goals: A Model of my Journey into Business Analysis

In this presentation, Deborah visually communicates her journey into traversing from her career as a lecturer to a Business Analyst using customer journey mapping as a storyboarding tool to highlight her emotional highs and lows and the important stakeholders in her journey.

This presentation will guide potential BAs into designing an entry strategy into the Business Analysis profession and also convey to practicing BAs the importance of strategic alliance in planning career progression.

Deborah Oluwadele is a Business analyst at Expleo Group, who has recently migrated from her career as a Systems Analysis and Design Lecturer. She is a registered member of South African Council of Educator (SACE) and has taught information technology modules across several high schools and lectured at Pearson and UNISA. She obtained her master’s Degree in Information Systems and Technology from UKZN, Westville Campus and is currently pursuing her Doctorate degree in Medical Informatics at UKZN Howard Campus.

Deborah is passionate about improving the quality of care in sub-Saharan Africa, given the huge burden of diseases experienced in the region. She believes that adopting a user-centered design approach for the development of engaging technologies and implementing personalized preventive care to divert the need for hospitalization can effectively improve the quality of care to the entire population in a context of scarce human and financial resources.

Workshop: The Recipe for Effective Consulting

Every good recipe is made of the right amount of ingredients to ensure the end product is as delicious as possible. When one of the KEY ingredients is off, or even missing, the recipe may not render the same delicious results. Of course you do have the opportunity to improve, and find ways to improve the recipe better, but there is always a foundation to build off of. In addition to the ingredients, every good recipe has instructions on how to blend those ingredients to produce the end product.

How you blend those ingredients can greatly impact the end result. As business analysis evolves so does the role we play. We are consulted for our expertise to help draw out and bring forth business needs to help build transformational solutions. Not only do we need to bring our skills and experience to the table, but we need to effectively consult to build the powerful transformational solutions needed. There are ingredients to effectively consult, and there are instructions on how to effectively blend those ingredients together to be effective. In this session participants will learn:

What is effective consulting?

What are the ingredients of effective consulting?

How do you blend the ingredients to become the consultant the organization cannot live without?

How to pay it forward to others

International Speaker from the USA

Paula Bell is the CEO of Paula A Bell Consulting, LLC. She is a Business Analyst, Leadership and Career Development coach, consultant, speaker and author with 21+ years of experience in corporate America in project roles to include business analyst, requirements manager, business initiatives manager, business process quality manager, technical writer, project manager, developer, test lead and implementation lead. Paula has experience in a variety of industries to include media, courts, manufacturing and financial. Paula has lead multiple highly-visible multimillion-dollar technology and business projects to create solutions to transform businesses as either a consultant, senior business analyst or manager. Currently, she is a Business InitiativesManager leading a revenue team to build capabilities to bring new and innovative products to market.

Through her 5-tier consulting business model, Paula helps individuals find their passion, build their brand, and enhance their skill sets through consultations, coaching and customizable documentation. In hopes to empower and motivate others and themselves, through a structured journey of self-reflection and awareness as a catalyst for unlimited success.  Paula is originally from Brooklyn, NY. She graduated with a Bachelor’s of Science in Management Information Systems from Oral Roberts, University located in Tulsa, OK. Paula is currently married and resides in Iowa with her husband and twins (boy/girl). Paula is extremely active in her community as she is the Past President of the Rev. Dr. Martin Luther King Jr. Scholarship Fund which provides scholarships to minorities attending Iowa institutions as well as volunteers for many different community events. Paula also studies and trains martial arts and achieved her 2nd-degree black belt designation in August of 2018.

Documents Suck!?

Business Analysis is often equated with documentation and specifications and Microsoft Word! And this is not an image that we as Business Analysis professionals like to have, in fact it sucks! But do we throw out writing things down all in the name of progress. When ideas are in black and white, that is often where shared understanding is achieved. But lets get creative! There are so many mediums that are available to us now. Join me in exploring why we need to embrace our writing abilities and how this can be used to drive real strategic value in a world that is forever changing.

(This will not be talk all about new set of canvas or specification templates or Microsoft Word…)

We don’t need to follow every standard issue template that comes our way.

Bryden studied accounting and information systems at Rhodes University. Having worked in London and Sydney for large Financial Corporates and boutique investment management firms, he now works for the FinTech company, Zapper. Bryden believes in a collaborative working environment to facilitate the true understanding of the business need. Never afraid to try anything new, Bryden is always looking for different ways of interacting with stakeholders to help them maximise the value from their projects.With a passion for analysis and data, combined with a keen interest in city regeneration and social justice, Bryden serves on the board of directors for Open Data Durban.

Playing Your Cards Right

When it comes to career growth, many Business Analysts feel that they have been dealt rather ordinary hands by their companies. What they don't realise is that if they play their cards right, they can actually take home the spoils! This presentation will provide an overview of the Strategic Business Analyst role, as well as real-life examples of how BA's can be masters of their own evolution into this role in their organizations.

Paulo's passion for software development began at an early age whilst learning how to program using Logo in primary school, much like most children of the 80's. After completing his Computer Science degree at UKZN, Paulo began his career as a software developer, but soon realised he preferred arguing with people rather than compilers. He transitioned into the Business Analyst role in 2006 and hasn't looked back since. His experience spans the Transport, Financial Services, Compliance and Entertainment sectors where he has developed a strong focus on strategic thinking and user experience. Paulo has been an active IIBA SA volunteer since 2016 and helped grow the Business Analyst community both in Durban and nationally by serving as a track chair for the annual BA Summit conference in 2017 and 2018, as well as organizing several BA Nights and Lean Coffees.

Think Like a Lawyer

In this unique presentation Kim J. will draw parallels to the work of a Lawyer to the work of a BA.

She will use the framework and techniques of how Lawyers think, prepare and present their case, and select juries - to how a BA or other Leader can activate this mindset in igniting their work.

Learning points:

Leverage the Lawyer mindset to:

1) Keenly identify who your key stakeholders are in a project and in your work environment;

2) Understand and embrace why stakeholders need to be managed but also led; and

3) Execute key tips on how to influence different kinds of stakeholders by adopting the Lawyer mindset.

International Speaker from the USA

Kim J. is a lawyer turned BA! She began her career as a large law firm Attorney and gradually shifted into the BA realm. She has worked as a Director of a Minnesota (MN) Non-Profit organization, Managed BAs in the Corporate setting, and was a Strategic BA for the State of MN. She currently works at the Bureau of Criminal Apprehension for the State of MN. She is also President of the Minneapolis | St. Paul Chapter of the International Institute for Business Analysis (IIBA), the 2018 IIBA Chapter of the Year.

Kim earned her degrees from the University of Chicago and Mitchell Hamline College of Law, with honors. She was recognized as the Phi Delta Phi International Law School Graduate of the Year, and was the 1st Place Regional Orator in the Phillip C. Jessup International Law Moot Court Competition. Kim has spoken internationally and at Corporations and conferences such as Cargill, Great River Energy, BBC, and the MN Government IT Symposium.

In her free time, she enjoys martial arts (she is a brown belt) and ethnic foods.

About the Sponsors

As Pearson Institution of Higher Education, we are proud of our past and looking forward to our future. We offer you a range of qualifications and programmes, led by the latest industry discoveries and trends, which prepare you for the world of work. Our teaching methods ensure that you acquire subject-specific skills, work-appropriate behaviours and confidence in using relevant technology.

We offer 16 undergraduate and four postgraduate degrees as well as tutor support for UNISA’s Bachelor of Laws (LLB) degree, across our three faculties of Humanities, Commerce and Law, and Applied Sciences. We also offer specialist higher certificates and short learning programmes. We have 12 educational sites of delivery, which gives you the flexibility to study at a location that best suits you, and our campus in Midrand offers you a unique residential environment.

FTI is a leading private training institute in the disciplines of Business Analysis, Quality Assurance and Testing, Project Management and Strategic Skills for Professionals.

We transform lives by offering high quality, relevant and skills-based training experiences that add value and prepare you for lucrative careers in the knowledge economy.

What really sets us apart are our institutional accreditations with professional bodies as well as MICT and SERVICES Seta.

We are an Endorsed Education Provider (EEP) with the IIBA and a global registered education and training provider with the Project Management Institute (PMI) as well as a registered education and training provider with Project Management South Africa (PMSA). In addition, an accredited ISTQB training provider and a silver member of the Open Group Architecture Forum (TOGAF).

Whether you are starting your career or looking for professional development, we have a range of accredited qualifications and short courses to suit you. Since we opened our doors in 1989, we have established a reputation for training Business Analysts, Project Managers and Testers at various levels across industry.

Please Note:

  • Snacks and refreshments will be provided at arrival, mid-morning and mid-afternoon.
  • A cocktail lunch and refreshments will be provided.
  • Secure parking is available, if required. Please provide your license plate number on registration. The entrance is on High Street.
  • For any queries regarding this Professional Development Day please email durban@southafrica.iiba.org.
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