The time has come for the holistic Business Analyst

You are invited to join the Cape Town branch of the IIBA in enjoying Charlene's talk that was presented at the BASummit in 2018.

A holistic approach to business isn't necessarily a new concept. Models such as six sigma and McKinsey’s 7-S have long emphasised the need for a change in how we view a company's strategy and make decisions which benefits the company as a whole. This can however be taken a step further, where we explore the communities companies operated in, creation of shared values and realisation of sustainability.

What this means for Business Analysis is that the need for generalist Business Analysts is growing. Companies need Business Analysts who have a breadth of knowledge across all Business Analysis competencies backed by sound business knowledge. This will enable businesses to quickly recognise problems and opportunities, assess impacts and find innovative solutions. This will allow businesses to not only react to changes in the market, but respond in such a way that it potentially transforms the way things are done.

Key takeaways:

• Understanding the need for Holistic Business Analysis
• Responding to complexity using a Holistic Business Model
• The road ahead for Business Analysts

Biography: Charlene Seini

Growing up around computers it was inevitable that Charlene would work in the IT industry. After completing a BCom in Information Systems, she started her career journey as a Quality Assurance Analyst for a software development house. After a few months she was promoted and this is where her love for Business Analysis emerged. Out of an interest to better understand the way businesses define their strategies and operate, Charlene pursued a BCom (Hons) in Business Management. In order to further explore Business Analysis, she decided to join a consulting company. Over the 6 years with her current company, Charlene has worked as a Business Analyst on a number of complex projects across the Finance industry and lead teams of Business Analysts. She thoroughly enjoys mentoring and developing the skills of others to create high performing teams. Charlene considers her Information Systems background coupled with her understanding of how businesses operate, fundamental to her ability to understand strategic drivers behind business decisions and how the projects she undertakes add value to organisations.

Our Venue Sponsor for the evening event is UCT's Information and Communication Technology Services (ICTS) based in Mowbray, at 2 Wolmunster Rd, just off Main Road.