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Sketching Outside the Box: Visual Thinking for BA's

  • 24 May 2018
  • 17:30 - 21:00
  • Pearson Institute Of Higher Education - 1D Umhlanga Ridge Blvd, Prestondale, Umhlanga, 4319
  • 39

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People are unique in their ability to communicate abstract concepts using symbols and language. After all, that is where the saying “a picture is worth a thousand words” comes from. So, it shouldn’t come as a surprise that expressing yourself visually (as well as verbally) improves the likelihood that others will not only understand what you are trying to say, but also retain the message. A picture has a way of showing ideas and solutions that would have remained hidden if you hadn’t picked up a pen. But a good picture doesn’t eliminate the need for words. It just reduces the number of words we use, so that the ones left behind are the most important…

So why is thinking visually so important?

When working in complex environments and trying to influence change in the workplace, it is essential that we are equipped with the knowledge and tools to tap into different styles of learning and communication. Recent studies show that 65% of people learn and retain information more effectively by seeing words, as well as images. In contrast, only 30% of people learn through verbal communication alone. So, if you aren’t one of the 65% of visual learners, someone in your team probably is!

Incorporating visual thinking into your day to day work can reduce the length of meetings by 24% – primarily by providing a shared record of the discussion, effectively stopping “turntable” discussions. A visual record makes it possible to capture the emotions of the conversation, bringing the human element to the forefront making it more likely that the team will remember what was said. Visual Thinking is particularly powerful during facilitated sessions, creative whiteboard discussions, problem-solving meetings, as well as in retrospectives to help unpack challenges and serve as a reminder of the actions agreed by the team. Using graphics, you can create visual metaphors for the team and help others see the “big picture”.

Luckily, you don’t need to be an artist to think visually! Join us as we co-create a visual vocabulary you can practically apply at work or in your personal capacity (during studying and learning). We will take you through the elements essential for visual thinking, as well as some ideas for visualizing concepts. No PowerPoint slides allowed!

This session is for anyone who needs to innovate, invent, analyze, come up with solutions, ideate, solve problems, retain information and build up their confidence to pick up a pen.

About the Speakers

Angie Doyle 


Prior to becoming a consultant, I worked in the business process outsourcing industry where I pursued ways to make businesses more effective, more efficient and more capable of adapting to an ever-changing environment. So, when I was introduced to Agile a few years later, it was a perfect fit! I now devote my time to anything related to business agility.

Talia Lancaster


I have always been a “compulsive note-taker”. In meetings, training and conferences I have always used this to concentrate and understand certain topics. Over the years this doodling has evolved into more of a visual note-taking technique, or sketchnoting.  I love that this form of note-taking activates the four modes of learning: audio, read-write, visual and kinesthetic / movement. Thus, people reading them will hopefully remember the presentations more vividly, and those who missed it have access to some of the ideas. The skill of visual thinking has helped me add value as a Scrum Master, which is my profession , and whenever I get a chance I am a Sketchnoter…

About our Sponsor


As Pearson Institution of Higher Education, we are proud of our past and looking forward to our future. We offer you a range of qualifications and programmes, led by the latest industry discoveries and trends, which prepare you for the world of work. Our teaching methods ensure that you acquire subject-specific skills, work-appropriate behaviours and confidence in using relevant technology.

We offer 16 undergraduate and four postgraduate degrees as well as tutor support for UNISA’s Bachelor of Laws (LLB) degree, across our three faculties of Humanities, Commerce and Law, and Applied Sciences. We also offer specialist higher certificates and short learning programmes. We have 12 educational sites of delivery, which gives you the flexibility to study at a location that best suits you, and our campus in Midrand offers you a unique residential environment.


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